Coca-Cola is introducing Coca-Cola Flex, a revolutionary beverage dispenser designed to enhance customer experience and simplify operations for food service establishments. With over 40 beverage choices available in the same footprint as standard 6-valve fountain dispensers, Coca-Cola Flex combines the best of both worlds, merging the benefits of traditional fountain dispensers with the innovation and variety of Coca-Cola Freestyle. This cutting-edge dispenser will make its debut at the 2023 National Restaurant Association Show in Chicago.
As beverages become increasingly important as a driving force for food service visits, consumers, especially Gen Z, are seeking more variety.
Coca-Cola conducted extensive consumer testing and collaborated with customers and bottling partners to optimize the dispenser’s features and benefits. The result is Coca-Cola Flex, a sleek and user-friendly dispenser that offers an exciting beverage-pouring experience. Here are some key features of the front-of-house dispenser:
- PurePour Technology: Coca-Cola Flex utilizes carefully crafted recipes and proprietary PurePour technology to dispense beverages with precision at the point of pour. This ensures fresh and high-quality drinks with every serving.
- New Design: The dispenser features a 15″ HD touchscreen display for smoother navigation and an engaging consumer experience.
- Improved Crew Operations: Coca-Cola Flex simplifies usage and maintenance with its user-friendly interface, easy access to inventory alerts, quicker diagnostics, and improved ergonomics. The eco-friendly SmartPAK cartridges are easy to change and take up less space compared to traditional syrup bag-in-box systems.
- Beverage Variety: With over 40 beverage choices across six categories and nine beloved Coca-Cola brands, Coca-Cola Flex offers an extensive selection, including low- and no-calorie options as well as caffeine-free choices.
The full commercial launch of Coca-Cola Flex is scheduled for the first quarter of 2024. This innovation is another testament to The Coca-Cola Company’s commitment to meeting consumer needs through continuous innovation.
In conclusion, Coca-Cola Flex represents a game-changing advancement in beverage dispensing technology. Independent retailers and food service establishments can look forward to providing an enhanced customer experience, expanding their beverage offerings, and simplifying operations with this exciting new dispenser. Stay tuned for more updates as Coca-Cola continues to innovate and meet the evolving needs of consumers.
TL;DR
Coca-Cola introduces Coca-Cola Flex, a next-generation beverage dispenser that combines the benefits of traditional fountain dispensers with the variety and innovation of Coca-Cola Freestyle. With over 40 beverage choices in the same footprint as standard 6-valve dispensers, Coca-Cola Flex enhances customer experience and simplifies operations for food service establishments. It features PurePour technology, a new design with a touchscreen display, improved crew operations, and an extensive selection of beverages. The full commercial launch is scheduled for early 2024. This innovation demonstrates Coca-Cola’s commitment to meeting consumer needs and providing an exciting beverage experience.
