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Better-for-You Beverages: How Small Retailers Can Embrace New Trends Like Olipop and Swoon

TL;DR The ready-to-drink beverage category has seen a surge in better-for-you offerings due to consumers’ focus on health and wellness. Brands like Swoon and Olipop have tapped into this trend by providing sugar-free alternatives and prebiotic sodas. Small retailers can take note of the importance of taste, natural sweeteners, and eye-catching packaging in supporting new…

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