TL;DR
The spiked beverage trend is on the rise, offering non-alcoholic drinks with an alcohol-infused twist. Brands are now creating ready-to-drink spiked versions of popular beverages, opening new opportunities for small and independent retailers. This trend started with spiked seltzers and has expanded to various non-alcoholic drinks. Retailers can tap into this trend to attract customers seeking innovative and unique beverage options. Tools like Evidnt can help retailers identify trending products in their area.
The spiked beverage trend is taking the non-alcoholic drink market by storm, and it’s not showing any signs of slowing down. From coconut water to cold brew, brands are now offering alcohol-infused versions of familiar beverages, creating a lucrative market for small and independent retailers to explore.
Why the Spike? Spiked beverages are nothing new, but the recent surge in popularity has transformed the way we enjoy drinks. Previously, if you wanted an alcoholic twist to your non-alcoholic beverage, you’d have to mix the alcohol separately. However, brands like Simply recognized that consumers were already using their non-alcoholic products in mixology. This realization led to the creation of spiked versions like Simply Spiked Lemonade by Coca-Cola.
The trend’s success goes beyond convenience. The introduction of spiked seltzers in 2016, like White Claw and Truly Hard Seltzer, showed that there was a demand for low-calorie, pre-mixed alcoholic beverages. This shift opened doors for various non-alcoholic beverages to join the spiked trend.
A Blossoming Opportunity Experts believe that the spiked beverage trend is just getting started. Brands are continuously innovating, creating new twists on classic drinks to cater to changing consumer tastes. This presents an exciting opportunity for small and independent retailers to offer unique and trendy options to their customers.
For instance, drinks like spiked seltzers have demonstrated that consumers are looking for alternatives to traditional beer and spirits. By stocking up on ready-to-drink (RTD) beverages, which include premixed cocktails, flavored malt beverages, and hard seltzers, retailers can tap into this growing market. These beverages offer a variety of options to cater to different preferences.
Helping Retailers Stay Ahead Small and independent retailers can benefit from staying up-to-date with the latest trends to attract customers. Tools like Evidnt can be invaluable in this regard. Evidnt helps retailers track trending products in their area and similar stores. This data-driven approach empowers retailers to make informed decisions about what products to stock, ensuring they stay ahead in a competitive market.
In conclusion, the spiked beverage trend is a growing market with immense potential for small and independent retailers. By embracing this trend and offering a range of innovative spiked beverages, retailers can attract customers seeking exciting and refreshing drink options. Tools like Evidnt can further enhance their ability to identify and stock the latest trending products.
