Merchandising displays play a critical role in driving sales in retail businesses. Recent research from Hershey offers valuable insights into how retailers can optimize their displays to sell more products.
Hershey’s C-Store Retailers Survey: Key Findings
Hershey’s survey focused on convenience store retailers’ merchandising preferences. Here are some key takeaways:
- Product Organization: Most retailers prefer to organize their products by category rather than by brand. This makes it easier for customers to find what they’re looking for.
- New Products: Retailers often place new products at eye level to attract customer attention. However, they also stress the importance of not disrupting the overall product layout.
- Seasonal Items: Many retailers prefer to display seasonal items near the cash register to encourage impulse purchases.
Applying the Insights to Your Store
Based on Hershey’s findings, here are some strategies to improve your merchandising displays:
- Organize by Category: Group similar products together. For example, place all chocolates together, all chips together, and so on. This makes it easier for customers to compare and choose products.
- Highlight New Products: Place new products at eye level, but be careful not to disrupt the layout of other products.
- Leverage Seasonal Items: Use your space near the cash register to display seasonal items and encourage last-minute purchases.
- Maintain a Consistent Layout: While it’s important to highlight new and seasonal items, maintaining a consistent layout is essential. Shoppers appreciate knowing where to find their favorite products.
TL;DR
Merchandising displays can significantly impact your sales. Organizing your products by category, highlighting new items, leveraging seasonal products, and maintaining a consistent layout are all strategies that can improve your display and boost sales. These insights from Hershey’s survey offer valuable guidance for any retailer looking to optimize their merchandising strategy.
