In the pet food industry, one brand has been making waves with its strategic operational improvements – Freshpet. Let’s dive into some of the key takeaways from their 2023 focus and how small pet store owners can mirror these strategies to boost their business.
Freshpet’s Key Strategies
Freshpet, a leading innovator in fresh, refrigerated pet food, has outlined a series of operational improvements for 2023. Their focus is on three main areas: capacity expansions, supply chain enhancements, and increased marketing investment.
Capacity Expansions
To meet rising demand, Freshpet is investing in capacity expansions, including the opening of new kitchens. This ensures they can provide a consistent supply of their products to retailers nationwide.
How Can Small Pet Stores Mirror This?
While you may not have the resources to open new kitchens like Freshpet, you can still mirror this strategy by expanding your product offerings. Consider introducing new brands or varieties of pet food to your store to cater to a wider range of pet owner needs.
Supply Chain Enhancements
Freshpet is also focusing on enhancing its supply chain to ensure product availability and delivery efficiency.
How Can Small Pet Stores Mirror This?
As a small pet store owner, you can focus on strengthening your supply chain relationships. This might involve working more closely with your suppliers to ensure consistent product availability or finding new suppliers that can provide unique products that your customers are seeking.
Increased Marketing Investment
Finally, Freshpet is investing heavily in marketing to increase brand awareness and drive demand for their products.
How Can Small Pet Stores Mirror This?
Investing in marketing is crucial for any small business. This could be as simple as leveraging social media to promote your store and products or offering loyalty programs to encourage repeat customers. Consider partnering with companies like Evidnt, which uses brands’ advertising to promote the locations that sell their products through their Shop Local features.
TL;DR
Freshpet’s focus on capacity expansions, supply chain enhancements, and increased marketing investments can provide valuable insights for small pet store owners. By expanding your product range, strengthening your supply chain, and investing in marketing, you can position your pet store for success. Remember, a successful business strategy often involves adapting to industry trends and customer needs, so keep an eye on successful brands like Freshpet for inspiration.
