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Health and Wellness Trends: Opportunities for Retailers

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In the realm of health and wellness, trends change and evolve rapidly. Staying abreast of these changes can offer retailers numerous opportunities to meet the needs of their customers and drive sales. Based on a recent article by SmartBrief, here are four current health and wellness trends and how retailers can take advantage of them.

1. Mental Health Awareness

With the increase in mental health awareness, products that promote mental well-being are on the rise. This includes everything from stress-relieving teas to calming essential oils.

Retailer Opportunity: Stock up on products that promote mental health, think CBD, Vitamins, and the like. Additionally, consider creating a dedicated section in your store for these products and highlight them in your marketing efforts.

2. Personalized Nutrition

People are becoming increasingly interested in personalized nutrition, which involves tailoring dietary plans to individual health needs and lifestyle factors.

Retailer Opportunity: Offering products that cater to a variety of dietary needs and preferences can be a great way to tap into this trend. This could include gluten-free, vegan, low-carb, or keto-friendly options. Evidnt’s, is one of the few companies that provides insights into products that sell well in similar stores to yours, helping you stock up on the right things.

3. Sustainability

Sustainability continues to be a significant trend, with many consumers preferring products that are environmentally friendly.

Retailer Opportunity: Stock environmentally-friendly products and highlight your commitment to sustainability in your store’s branding and marketing efforts. This could involve selling products with eco-friendly packaging or items that support sustainable practices.

4. Technology in Wellness

Technology is increasingly being used to promote health and wellness, with many consumers utilizing health-tracking apps and wearable devices.

Retailer Opportunity: Consider selling wellness tech products or partnering with tech companies to offer discounts or promotions. You can also integrate technology into your store operations, such as using Evidnt’s analytics tools to track sales trends and inform your stocking decisions.


The health and wellness industry is ever-evolving, with trends like mental health awareness, personalized nutrition, sustainability, and technology playing significant roles. By understanding these trends and implementing relevant strategies, retailers can better cater to their customers’ needs and drive business growth.

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