TL;DR
General Mills is expanding the Cinnamon Toast Crunch brand beyond cereals, offering a variety of cinnamon sugar-flavored products. Independent retail store owners should be on the lookout for these new products to attract customers and boost sales.
General Mills has been capitalizing on the immense popularity of its Cinnamon Toast Crunch brand by introducing a range of new products. Independent retailers should take note of these exciting additions to the brand’s portfolio and consider stocking them in their stores to attract customers and boost sales.
To maintain this winning streak, General Mills is prioritizing innovation and strategy. As part of this strategy, the company has recently doubled the vitamin D content in most of its breakfast cereals, including the beloved Cinnamon Toast Crunch, making it the first cereal to offer this higher vitamin content.
Aside from cereals, the Cinnamon Toast Crunch brand has proven to be incredibly versatile, expanding into various categories. Keurig Dr Pepper, for example, recently launched Cinnamon Crunch K-Cup pods, providing coffee lovers with the delicious cinnamon sugar flavor. Additionally, the brand has ventured into non-cereal applications, such as soft-baked oat bars, cookies, stuffed marshmallows, and more.
Independent retail store owners can benefit from this trend by incorporating the new Cinnamon Toast Crunch products into their inventory. By offering a variety of cinnamon sugar-flavored products, store owners can tap into customers’ fond childhood memories and the growing demand for innovative and unique flavors. These new products can attract a wider customer base and differentiate independent retailers from their competitors.
