As a retailer, it’s crucial to keep a close watch on the latest industry trends and investments. The Coca-Cola Company, one of the world’s leading beverage corporations, is making significant investments that can provide exciting opportunities for your store. Let’s take a closer look.
Coca-Cola’s Refreshing Investments
Recently, Coca-Cola announced a global rebranding campaign for Minute Maid, an already popular juice brand. Along with this, Coca-Cola is investing $650 million in building a new Fairlife production facility in upstate New York. Fairlife is a brand known for its protein-rich drinks and filtered milk products.
So, what does this mean for you as a retailer? These significant investments indicate a major marketing push by Coca-Cola for these brands. Now is the time to ensure these products have a prominent place in your store to take advantage of this push.
Boost Sales with Fairlife and the Ice Cream Trend
Interestingly, Fairlife is already getting a boost from a recent trend: homemade ice cream making. The Ninja Creami ice cream maker, which uses Fairlife milk to create a protein-filled ice cream, is growing in popularity.
Consider this: Why not place the Fairlife milk and other keto and diet-friendly snacks together in a specific section in your store? This way, you can provide a complete solution for health-conscious customers looking to make a frozen treat. This combo could be a winning strategy for grocers and convenience stores.
For cafes, gyms, and health shops, featuring Fairlife in your smoothie offerings could be an enticing option for customers seeking a healthier beverage choice, while capturing this trend.
Riding the Wave with Minute Maid
With Minute Maid’s rebranding, expect a surge in consumer interest. Stocking up on Minute Maid juices can help you ride this wave, already seen with the increase in Mintue Maid’s Cranberry Grape beverage sales increasing, according to Evidnt, an independent retailer analytics platform. Displaying these products prominently, perhaps near checkout counters or in refrigerated sections, can encourage impulse buys and boost sales.
TL;DR (Too Long; Don’t Read)
The key takeaway? Stay informed about industry developments and be ready to adapt your retail strategy accordingly. By aligning your product offerings with Coca-Cola’s marketing push, you can create exciting new opportunities for growth in your store.
Remember, the specific strategies you choose will depend on your business and your customers. Always keep your customers’ needs in mind, and you’ll be on the right track. Good luck!
It’s exciting times for retailers, and we’re here to help you make the most of it. Stay tuned for more insights and tips!
