Home » Nestlé Joins the Plant-Based Beverage Market: What Retailers Need to Know

Nestlé Joins the Plant-Based Beverage Market: What Retailers Need to Know

view from above shot of coffee and oat milk

Plant-based alternatives have been shaking up the food and beverage industry for a while now. Though the market growth for these alternatives is steady, if slower, the interest from major players is far from waning. Nestlé, the world’s largest food company, has recently reaffirmed its commitment to plant-based beverages, introducing its brand Wunda to the competition. Let’s dive deeper into what this means for retailers.

Nestlé’s Plant-Based Commitment

Nestlé’s decision to commit to plant-based alternatives is a clear indication of the market’s potential. With its new brand Wunda, Nestlé is directly joining the ranks of top sellers such as Oatly, Soylent, and Ripple. This move adds more variety and competition to the plant-based beverage market.

Market Opportunities and New Entries

Despite the steady growth of the plant-based beverage market, the space isn’t closing up for newcomers. Brands like Kiki and Malk have made a recent splash in sales, according to Evidnt, carving out their niches. Furthermore, the market is expanding beyond just milk alternatives, with numerous new entries in plant-based energy, hydration, and supplement drinks.

What This Means for Retailers

As a retailer, it’s essential to stay abreast of these trends and adjust your offerings accordingly. Here are some points to consider:

  1. Diversify Your Offerings: With Nestlé’s entry and the success of newer brands, it’s clear that consumers appreciate variety in plant-based beverages, and brands are investing into marketing these products. Consider diversifying your stock to include a range of brands and types of plant-based beverages.
  2. Highlight Plant-Based Options: Make sure your customers are aware of the plant-based options you offer. This could mean creating a dedicated plant-based section or using signage and shelf labels to make these products stand out.
  3. Stay Informed: The plant-based market is dynamic, with new products and brands regularly emerging. Keep an eye on industry news to stay informed about the latest products and trends.

TL;DR (Too Long; Don’t Read)

Nestlé’s commitment to plant-based beverages underscores the continued relevance and potential of this market. As a retailer, understanding these trends and adjusting your offerings accordingly can help you meet your customers’ evolving preferences and tap into new growth opportunities.

Stay tuned for more industry insights to help you navigate the dynamic retail landscape. Happy selling!

Keep in mind, as always, that the strategies you choose should align with your specific business and your customers’ needs. By staying informed and adaptable, you can make the most of the opportunities that come your way.

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