TL;DR
French company Pernod Ricard has partnered with Rabbit Hole distillery founder Kaveh Zamanian to launch a new Bourbon brand called Mary Dowling. The brand pays homage to the influential female distiller Mary Dowling and offers two expressions: a high-rye Bourbon finished in Tequila barrels and a Double Oak Cask Strength Bourbon. Independent retail store owners should be on the lookout for this exciting brand to attract new customers and broaden their whiskey selection.
Pernod Ricard, the renowned French company, has collaborated with Kaveh Zamanian, the founder of Rabbit Hole distillery, to introduce a brand-new Bourbon brand named Mary Dowling. This joint venture builds upon their partnership that began in 2019 when Pernod Ricard acquired a majority stake in Kentucky’s Rabbit Hole distillery.
The Mary Dowling Whiskey Company, the result of this collaboration, makes its debut with two remarkable expressions. The first is a high-rye Bourbon, with a unique twist of being finished in Tequila barrels. The second is the Double Oak Cask Strength Bourbon, which offers a bold flavor profile.
The brand’s inspiration comes from Mary Dowling, an extraordinary female distiller who played a crucial role in the male-dominated world of pre-prohibition Bourbon. Often referred to as the “mother of Bourbon,” Mary Dowling’s life was filled with remarkable events, including the tragic death of her husband, a distillery fire, legal battles, and even shifting production to Juárez, Mexico during Prohibition. Her story is one of resilience and determination.
To honor Mary Dowling’s legacy and her iconic distillery, Waterfill & Frazier, the whiskey brand was named after her. The debut expressions celebrate the 100th anniversary of Dowling’s triumph over dry laws.
The Tequila Barrel expression is a Kentucky straight Bourbon that undergoes maturation in oloroso Sherry barrels for a year and finishes aging in reposado Tequila barrels as a tribute to Dowling’s distillery in Juárez. With a mash bill consisting of 70% corn, 25% malted rye, and 5% malted barley, this whiskey offers a delightful blend of fruity flavors, earthy undertones, and a lingering black pepper finish. It is available in the range of 46.7%-47.5% ABV.
The Double Oak Barrel expression, on the other hand, showcases the art of maturation by resting in two different oak barrels from Kentucky’s Kelvin Cooperage. The whiskey ages in heavily toasted and charred new American oak barrels, as well as lightly toasted and charred new American oak barrels. Bottled at 53.5% ABV, it treats the palate to notes of tobacco, cherry, oak, and lingering spices.
To capture the attention of whiskey enthusiasts, make sure to highlight Mary Dowling’s inspiring story and the unique offerings of the brand. Stocking both the Tequila Barrel and Double Oak Barrel expressions will add diversity to your store’s whiskey selection and offer customers an opportunity to explore new and intriguing flavors.
With an affordable price range, the Mary Dowling Tequila Barrel is priced at RRP US$75, while the Double Oak Barrel is priced at RRP US$130. Including these whiskeys in your store’s collection will cater to varying budgets and allow customers to experience exceptional quality spirits.
By embracing the indomitable spirit of Mary Dowling and her legacy, you can create a memorable experience for your customers and showcase your commitment to offering exceptional products. Don’t miss out on this exciting opportunity to attract new customers and expand your selection of premium whiskeys.
