Jolly Rancher Gummies, a popular product from The Hershey Co., is taking creativity to new heights, as reported by NCA. The company has joined forces with Beautify Earth, a creative agency that facilitates collaborations between brands and local artists to breathe life into public outdoor spaces. The result is a limited-edition packaging for Jolly Rancher Gummies that features designs by renowned street artists, promising to bring a unique and vibrant aesthetic to retail shelves.
The artist lineup includes Danielle Mastrion, Joe Starkweather, and Evan Farrell (KidWiseman), each of whom has created eye-catching designs for the gummies’ packaging. To further boost visibility and community engagement, the company is also unveiling murals in New York City, Los Angeles, and Miami, with an additional mural by Kid Wiseman set to debut in Bentonville, AR, on June 2.
Danielle Ford, Brand Manager at Jolly Rancher, encapsulates the excitement surrounding this campaign: “These larger-than-life murals are bold and out of this world — a perfect representation of the Jolly Rancher brand. From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful and full of energy.”
The gummies, available in green apple, blue raspberry, cherry, grape, and watermelon flavors, come in seven- and 13-ounce pouches. This presents a unique opportunity for independent retailers to stock up and differentiate their product offerings.
The vibrant and artistic packaging is likely to attract consumers, especially younger demographics who appreciate innovative brand initiatives and artistic expression, and the local retailers are perfect to have these products on hand.
Ultimately, the partnership between Jolly Rancher Gummies and Beautify Earth not only brings art and candy together in an exciting way but also presents a unique opportunity for independent retailers to drive sales and create a memorable shopping experience.
TL;DR
Jolly Rancher Gummies, in collaboration with Beautify Earth, is launching limited-edition packaging featuring designs from local street artists. This initiative, along with the unveiling of murals in key locations, represents an opportunity for independent retailers to drive sales and customer engagement by promoting these creatively-packaged candies. With gummies available in multiple flavors and sizes, retailers can diversify their product offerings and provide a unique shopping experience for their customers.
