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3 Key Trends in Health and Wellness (Q3 2023)


Two months ago, we discussed broad product trends in Health & Wellness, such as personalized nutrition. In this article, we will discuss evolving buyer trends directly, as the market is experiencing “The Great Wellness Reset.” There are three key elements to this market shift: holistic well-being, backlash against commercialization, and refocusing on fundamentals. Businesses must align with these trends to meet evolving consumer needs and increase their sales in the health and wellness industry.

What is The Great Wellness Reset?

In the modern health and wellness landscape, consumers are experiencing a significant shift driven by three distinct trends. SmartBrief writer Laurie DeMerrit labels this shift “The Great Wellness Reset.” There are three key elements to this shift:

  1. Holistic Well-being: Consumers are shifting their focus from solely physical fitness and longevity to embracing a well-balanced, enjoyable life. Mental health has gained prominence, reflecting the growing awareness of its crucial role in overall well-being.
  2. Backlash Against Commercialization: Frustration is mounting among consumers with the commodification of health and wellness. False promises, misleading diet-oriented products, and companies profiting from consumers’ vulnerabilities lead people to stop buying certain products.
  3. Refocusing on Fundamentals: After the urgency prompted by the pandemic, consumers are turning their attention toward anything that directly impacts their well-being. They are prioritizing aspects of health and wellness that are within their control.

These three trends are reshaping the landscape of this market, and businesses must adapt to meet evolving consumer needs. Providing genuine value and avoiding false promises is crucial to win back consumer trust and avoid any backlash against commercialization.

As businesses navigate the Great Wellness Reset, it is essential to stay attuned to these three key trends and adapt strategies accordingly. By incorporating holistic well-being, addressing commercialization concerns, and supporting consumers’ refocus on fundamentals, companies can forge strong connections and foster long-term loyalty in the evolving health and wellness landscape.

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